| Criteria | Exemplary | Proficient | Developing | Beginning |
|---|---|---|---|---|
| User Interface Design | UI is intuitive, visually appealing, and follows established design principles. | UI is functional and reasonably easy to navigate. | UI is present but confusing or poorly laid out. | No UI design or wireframes created. |
| Functionality Planning | Clearly defines all features with detailed user stories and flow diagrams. | Defines main features with some user flow consideration. | Features are listed but lack detail on how they work. | No features or functionality planned. |
| Creativity & Innovation | App concept is highly original and solves a real problem in a creative way. | App concept is interesting with some creative elements. | App concept is common with no unique features. | App concept is copied directly from an existing app. |
| Presentation & Pitch | Delivers a compelling pitch that clearly explains the app's value proposition. | Presents the app concept clearly with adequate explanation. | Presentation is disorganized or missing key information. | Cannot explain or present the app concept. |
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